"We feel that a single viewpoint no longer suffices in this day and age. The world is not unambiguous, orderly and arrangeable by superior order anymore, but instead is a construction of snippets that together continuously tell new stories, opened up by smartly designed database systems."
The exhibition At Random? Netwerken en kruisbestuivingen (At Random? Networks and cross-pollinations) is designed by the design collective LUST. They have taken care of the graphic design of the invitations and advertisements, the texts and titles within the exhibition, the exhibition gallery booklets, scavenger hunts and teaching materials. Based on an idea of LUST, at the starting point of the exhibition the visitor can print the latter materials himself at the touch of a button. Each exhibition gallery booklet is unique, because every sheet of paper has a slightly different colour due to the Iris printing technique.
Nowadays, requests from clients to designers are not unequivocal anymore. Within the design process, form and content are no longer separate entities, and a continuous interaction takes place between client, designer and user. For these reasons, over the years LUST has developed a design method that is called "process-based design" or "self-generating system". In this method, a design comes into being through an analytical process that is preceded by extensive research. This analytical process will eventually lead to something that designs itself. LUST works with diverging media, including graphic design, interactive installations, exhibitions and architectural graphics. The designs of LUST are strongly influenced by the possibilities of interactivity.
Apart from designing, LUST's goal is also to transfer their ideas to other people. LUST does so by teaching at various art academies, by organising and giving workshops and lectures in the Netherlands and abroad, by writing essays and articles and by publishing books. Since 1998, LUST has been organising the designer's café Zefir7 ten times a year. This initiative is meant to bring together designers from various disciplines on an intimate scale and have them exchange ideas and enter into discussions. Since 2005, LUST has been involved in setting up a curriculum for the new study Information & Interactive Media Design at the Arnhem Academy.
Graphic Design Studio LUST consists of Thomas Castro, Dimitri Nieuwenhuizen and Jeroen Barendse. For the past 10 years, they have been active in the fields of graphic design and interactive media.
1 Iris printing involves printing multiple colours in a single print run that grade into one another.