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Designer 3

Will Holder (goodwill)

It's an Ongoing Process: Designers for De Paviljoens 2001-2012

Between 2002 and 2004, designer Will Holder handled the graphic design for communication of Museum De Paviljoens. The basis of the identity is formed by the stationary in broken white, which is imprinted with motives and the 14 point font ITC Century Schoolbook – for comfortable reading and to-the-pointedness – and the graphic signs /\/\/\/\/\/. For every printed item, the letter size of 14 points was used, regardless if it concerned stationary, texts for in the museum, invitations or advertisements. Furthermore, every letter included a personal quote that concerned the subject or the addressee. The graphic designers Coppens Alberts have included this last concept in their current identity of Museum De Paviljoens as well.

Will Holder works as designer, artist, critic, curator, and editor. He taught at the Gerrit Rietveld Academy in Amsterdam and was advisor at the Jan van Eyck Academy in Maastricht. He designed for, amongst others, the magazine Metropolis M, De Appel (identity with the red appple, currently continued by Thonik), perfomed for If I can’t dance, I don’t want to be part of your revolution, and is involved in the magazine FR David as an editor (published by De Appel).


Will Holder (goodwill), Hatfield, UK, 1969

Design identity 2002-2004
Advertisements HTV/De Ijsberg, and De Groene Amsterdammer, 2002

© Museum De Paviljoens

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